NewPage Features REI in Latest Episode of Sustainability Podcast Series

MIAMISBURG, OH—Nov. 9, 2010—NewPage Corp. has uploaded a new episode in the popular “On Paper” sustainability podcast series. It features REI (Recreational Equipment, Inc.), a national outdoor retailer that provides quality outdoor gear and clothing.

In this episode, available for download at, Kirk Myers, REI’s corporate social responsibility manager, explains how the company is transforming its environmental key performance indicators from backward-looking metrics into forward-looking business tools, in order to further integrate sustainability into standard business operations and strategy.

Entitled “Next Generation Environmental CSR,” REI’s program to create synergy between profit and planet is the result of a journey the company hopes others may learn from. “We’re living in an increasingly resource constrained world and things are changing very, very quickly,” Myers shares. “The path forward looks different than the path behind. So where we’ve had successes, is not necessarily where we’ll have success in the future.”

Accountability is important to the program’s success and Myers explains to “On Paper” listeners how new ideas and solutions from REI’s people helps drive innovation. “We make more work for our employees, we make it more challenging. But I’d argue we make our work lives more engaging also.”

To hear REI‘s journey to and implementation of the “Next Generation Environmental CSR” program, download the podcast at, then visit to read the company’s stewardship report. The report details REI’s progress to address its operational environmental impact, efforts to introduce people to nature and protect outdoor spaces, and performance in providing an inclusive and rewarding workplace.

About On Paper Podcast Series

Now in its third season, the “On Paper” podcast series, presented by NewPage, is an ongoing solutions-based dialogue that provides a platform for professionals to share how their organizations implement sustainable practices. With more than thirty episodes featuring representatives from the most innovative of corporate America, across a variety of industries, On Paper has garnered more than one million downloads. Visit to listen to individual episodes and subscribe to receive notices of new episode releases.

About NewPage Corp.
Headquartered in Miamisburg, OH, NewPage Corp. is the largest coated paper manufacturer in North America, based on production capacity, with $3.1 billion in net sales for the year ended December 31, 2009. The company’s product portfolio is the broadest in North America and includes coated freesheet, coated groundwood, supercalendered, newsprint and specialty papers. These papers are used for corporate collateral, commercial printing, magazines, catalogs, books, coupons, inserts, newspapers, packaging applications and direct mail advertising. NewPage owns paper mills in Kentucky, Maine, Maryland, Michigan, Minnesota, Wisconsin and Nova Scotia, Canada. These mills have a total annual production capacity of approximately 4.4 million tons of paper, including approximately 3.2 million tons of coated paper, approximately 1.0 million tons of uncoated paper and approximately 200,000 tons of specialty paper. For more information, visit

Source: Company press release.

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