New PRIMIR Workflow, Economic Indicator Studies Underway for 2011 Delivery

New PRIMIR Printing Workflow, Economic Indicator Studies Underway for 2011 Delivery

According to Paul Jaynes, Marketing Manager, Eastman Kodak Company, who serves as chair of the PRIMIR task force leading this study, “Our members receive numerous economic reports related to the printing industry and while there is broad confidence in them, we believe a fresh, academic approach from outside the industry may reveal new perspectives. This study may support our existing beliefs and understandings but may also reveal new indicators that can be used to forecast the industry and key print applications as well as print equipment and consumables.”

Dr. Benjamin Passty, Director of the Applied Economics Research Institute (AERI) of the University of Cincinnati (UC) will lead a team to conduct the research for PRIMIR. Dr. Passty commented, “Our team at AERI is very excited to take on this study. We are fortunate to have the expertise of the UC Economics faculty and believe our unique perspective can produce findings that are complementary to existing industry reports. The most significant constraint, and always, is in obtaining quality data. We have experience collecting and reporting economic data that has helped change the way organizations do business and I am excited to leverage these capabilities for the PRIMIR study.”

Andy Gordon, chairman of the PRIMIR Executive Committee noted, “These new studies test our current understandings of workflow strategies and economic indicators, and strive to identify ‘outside the box thinking.’ PRIMIR expects that these studies’ findings will change the way its members do business and will provide both print suppliers and providers with new perspectives to better understand and manage their businesses.”

For more information about these two future PRIMIR research projects or membership details, contact Jackie Bland, PRIMIR Managing Director at e-mail:, or phone: (703) 264-7200. Visit PRIMIR on the web at:


The Print Industries Market Information and Research Organization (, provides in-depth research and analysis for the graphic communications industry. PRIMIR research is funded by member dues as well as through support from NPES The Association for Suppliers of Printing, Publishing and Converting Technologies. PRIMIR annually provides over $600,000 in current research studies including relevant market data and detailed information on graphic communications and related fields. Members also benefit from meetings, market research skills building, and robust business networking opportunities.

Source: Press release.