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New Pathways to Profitability to be Explored at 2012 Vision 3 Summit

November 3, 2011
RESTON, VA—Nov. 3, 2011—The National Association for Printing Leadership (NAPL); NPES The Association for Suppliers of Printing, Publishing and Converting Technologies (NPES); and Printing Industries of America are again joining forces in co-sponsoring the second-annual Vision 3 Summit, the premier executive leadership conference for the graphic communications industry, slated for Feb. 19-22, 2012, at the Marco Island Marriott in Marco Island, FL.
 
This year’s event, themed “Focus Your Vision on Transformation and Growth,” again blends the unique strengths of the three organizations to provide a single, authoritative conference designed to address the needs of company owners and executives. Welcoming both service providers and vendors, registration for the Vision 3 Summit is now open.
 
With a distinctly management-level approach, the Vision 3 Summit will provide key information, from the standpoint of what matters most, to support industry executives in effective strategic decision-making.
 
“Graphic communication executives are hungry for information on how to improve profitability, particularly as they wrestle with the rise of globalization of the economy and mobile and social media marketing,” said Michael Makin, president and CEO of Printing Industries of America. “The Vision 3 Summit’s scope and depth of topics will provide them with an arsenal of tools to consider as they look to transform or enhance their business operations.”
 
Unlike other industry conferences, the Vision 3 Summit centers around a problem-solving approach to critical management issues specific to leaders in the graphic communications industry. This year’s compelling programming will address, in a variety of formats: current and emerging trends; the latest market research; the impact of e-technologies on print; the national and global economy; sales force management; keys to customer loyalty; and, political issues likely to have the greatest potential impact on the industry.

From nationally-known headliners, to industry insider panel discussions; to a mix of concurrent hot-topic sessions-and the new-for-2012 Peer Exchange Roundtable Forum-participants will gain the latest business intelligence necessary for leading a progressive graphic communications business today.
 
“In the current economic, political, and market landscape, easily described as volatile, specifying where to direct one’s marketing, sales, and technological investments is of paramount importance,” observes Joseph P. Truncale, Ph.D., president and CEO of NAPL. “Key for graphic communication service providers, is having access to accurate and meaningful research and data, a hallmark of this year’s sessions.”
 

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