New Opportunities Through Integration of Print and Digital Media
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Print used to play only a subordinate role here, because printed media was virtually never used in this world of digital sharing. But this is precisely what is changing at the moment. It’s also true to say that at present there are increasing numbers of publishers and media houses, Web agencies and designers implementing very successful print-to-Web projects. This is possible because with applications from the fields of augmented reality and smart tagging there are now bridging technologies that can be used to seamlessly combine the benefits of print and those of mobile and social media.
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