New Opportunities Through Integration of Print and Digital Media
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With the advent of digital media, increasing numbers of print buyers and print service providers are asking themselves what the future of print will be. For Bernhard Schreier, president of Drupa 2012 and chairman of Heidelberger Druckmaschinen AG, the answer is clear: Despite complex conditions and regional differences, the merging of print and online media, functional printing and smart technologies in security and packaging print is opening up new perspectives that can be turned into profitable opportunities.
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