Harland Clarke Unveils Transpromo Capabilities
SAN ANTONIO—Harland Clarke is expanding its Statement Solutions offerings with new transpromotional marketing and operational capabilities. These enhancements, combined with the company’s proprietary analytics, will help Harland Clarke’s bank and credit union clients transform traditional account statements into targeted marketing communications via one-to-one messaging.
Harland Clarke’s Statement Solutions provide a key touchpoint with account holders, enabling financial institutions to include customized messaging that is relevant and meaningful to each account holder. Through such in-statement communications, banks and credit unions can achieve a higher marketing return on investment when compared with other marketing channels, extend customer relationship management strategies, and increase product and service cross-sell opportunities.
“Our financial institution clients are looking for ways to maximize value across their businesses, and one way to do that is through secure transactional account statements,” said Dan Singleton, Harland Clarke president and COO. “We have made significant investments in transactional print processes and state-of-the-art equipment to increase production capacity, enhance operational efficiencies and support advances in messaging and mail management.”
Harland Clarke’s Statement Solutions processes run within the same secure data and physical environment as the other negotiable documents it produces. Harland Clarke is compliant with Gramm-Leach-Bliley and Sarbanes-Oxley privacy regulations, and the company’s Marketing Services functions at its Baltimore production facility have received Payment Card Industry Data Security Standard certification.