New Consumer Magazine Naturally, Danny Seo, Launches Nationally Featuring Mohawk Fine Paper
COHOES, NY—July 22, 2014—Naturally, Danny Seo, a new magazine from lifestyle authority Danny Seo and Harris Publications, debuts this month with a Fall issue that is now available on newsstands nationwide. The magazine’s cover and a special 16-page editorial spread are printed on premium paper from Mohawk.
The magazine looks at living the healthy, natural and good-for-you life with a fresh voice that covers everything from food, beauty, travel, home, and entertaining. Through Danny’s nine bestselling books, nationally syndicated column, regular TODAY Show appearances as a lifestyle contributor, and his line of Danny Seo branded products sold at over 4,000 stores across the United States, one thing has remained consistent: quality.
Naturally, Danny Seo is printed on the highest quality paper from Mohawk. The rich cover and special 16-page editorial showcases Mohawk Options, a premium paper that is American-made with 100 percent postconsumer recycled pulp, and manufactured using eco-friendly, wind-sourced alternative energy.
“Mohawk Fine Papers is the ‘Tiffany’ of paper, plain and simple,” said Danny Seo, founder and editor-in-chief, Naturally. “The luxurious paper stock we are using takes this magazine from regular flimsy newsstand fare to archival quality. The images look like fine art, and the weight and feel make you want to savor every page.”
Bart Robinson, senior vice president marketing, Mohawk, also commented “In the digital age in which we live, consumers are rediscovering the importance of tangible objects that have permanence. We’ve seen a resurgence of consumers who want the tactile experience of reading a magazine on fine paper. Premium paper distinguishes a magazine. Fine paper feels beautiful, enhances imagery and immortalizes content, making a magazine more intriguing, cherished. We believe Naturally, Danny Seo will change the tide in the publishing industry by fully engaging the senses of discriminating readers, from the fine paper it is printed on to the videos and enhanced content made available through the Mohawk Live augmented reality mobile app.”
Naturally readers have the opportunity to experience Danny’s recent African adventure via the Mohawk Live mobile app which brings printed materials & photos to life through HP’s Aurasma augmented reality technology. By downloading the app, readers can scan photos featuring the Mohawk Live icon, and images come to life on smartphones and tablets.
Naturally, Danny Seo is available at Barnes and Noble, Whole Foods, Costco, Target, Walgreens and anywhere magazines are sold. Initial distribution of the pilot issue is 350,000 copies with a newsstand cover price of $9.95. The second issue is planned for November 15, 2014. Subscriptions will also be available.
Mohawk is North America’s largest privately-owned manufacturer of fine papers and envelopes which are preferred for commercial and digital printing, photo specialties and high-end direct mail. Mohawk fine papers and envelopes include the signature brands Mohawk Superfine and Strathmore, as well as proprietary treatments Inxwell and i-Tone. With a culture of innovation, Mohawk’s business model now extends beyond paper manufacturing into new areas of growth, including digital substrates and web-based software platforms, which connect designers and printers to new markets.
As a leader in environmentally and socially responsible business practices, Mohawk was the first U.S. manufacturer of commercial printing papers to match 100% of its electricity with wind power renewable energy credits and the first U.S. premium paper mill to shift toward carbon neutral production. Mohawk’s portfolio of recycled papers is certified by Green Seal and the Forest Stewardship Council (FSC).
Mohawk is a fourth-generation, family-owned and operated business based in Cohoes, New York, with global sales and operations located throughout North America, Europe and Asia.
About Danny Seo
Through his best-selling books, television programs, products, and syndicated column, environmental lifestyle expert Danny Seo shares the creative ideas that have made him America’s leading authority on modern, eco-friendly living. Born on Earth Day in 1977, Danny has championed the natural biodiversity of our planet from a very young age. On his 12th birthday, he founded the organization Earth 2000 with just a few friends and $23. By his 18th birthday, he had transformed the grassroots organization into the country’s largest teenage activist charity, spearheading worldwide campaigns on behalf of the environment.
Today, Danny is founder and CEO of Danny Seo Media Ventures, a multimedia lifestyle company that marries style and sustainability across a whole host of media and merchandising products. The Danny Seo portfolio includes a line of home products sold at over 4,000 stores like TJ Maxx, Marshalls and HomeGoods; a syndicated column called “Do Just One Thing” appearing in hundreds of newspapers everyday; Danny Seo Philosophy organic wines; Danny Seo Reserve Beauty, a collection of fine fragrances and bath products sold on HSN; and more than nine bestselling books covering decorating, entertaining, crafts and more. Danny is also a national spokesperson and partner with Wilsonart, an American-made manufacturer of eco-friendly laminate surfaces and is a brand ambassador with the Ford Motor Co.