New Leaf Paper Sets Standard with Reincarnation 100 Coated Paper

OAKLAND, CA—January 22, 2014—New Leaf Paper has set a new environmental standard with the national launch of New Leaf Reincarnation 100, the first coated paper made in the United States from 100 percent post-consumer recycled waste (PCW). Most recycled coated papers made in the United States fall well below this standard, containing only 10 percent to 30 percent PCW.

New Leaf Reincarnation 100 is the latest in a long history of environmentally superior product innovations at New Leaf Paper, a company well respected for its leadership in driving sustainability in the paper industry. The new 100 percent PCW sheet is being praised for sharp printability and detailed image reproduction.

Lisa Fink, senior marketing communications specialist/designer with BARD, Peripheral Vascular said, “I was totally impressed with the New Leaf sheet on press this week. It’s got a nice feel. And the varnish really sat on top of the sheet. Great ink holdout too!”

Reincarnation 100 is the only 100 percent PCW coated paper made in the United States that has achieved the Ancient Forest Friendly designation, the highest independent standard for sustainability in the paper industry. It is manufactured with Green-e certified renewable wind energy.

“We’re delighted with this advance in sustainable paper and proud to recognize it with Canopy’s rigorous Ancient Forest Friendly designation,” noted Nicole Rycroft, founder and executive director of Canopy. “New Leaf is providing North American print customers with a way to achieve high quality color reproduction while knowing they are making a choice that helps take pressure off the world’s last large intact tracts of ancient forest.”

Environmental attributes of New Leaf Reincarnation 100 reflect New Leaf Paper’s holistic approach to sustainability:

  • 100 percent postconsumer waste, which preserves forests while reducing landfill and greenhouse gas emissions
  • Processed Chlorine Free, which helps keep rivers free of poisonous bleaching products
  • Designated Ancient Forest Friendly, which reflects the highest environmental standard in North America
  • Manufactured with 100 percent Green-e certified renewable wind energy, which helps reduce the nation’s output of the greenhouse gases that cause global warming
  • FSC certified

About New Leaf Paper
New Leaf Paper is the largest paper company in the United States that deals exclusively in environmentally superior papers. Since 1998, the company has led the paper industry in developing and distributing environmentally responsible papers that compete aesthetically and economically with leading virgin-fiber products. New Leaf Paper offers a selection of more than 30 coated, uncoated, and board grade papers, many with 100 percent postconsumer waste recycled content; its inventory products are all manufactured with Green-e certified renewable wind power and biogas energy.

About Canopy
Canopy is a not-for-profit environmental organization dedicated to protecting forests, species and climate. Canopy collaborates with more than 700 companies to develop innovative solutions, which make their supply chains more sustainable and help protect our world’s remaining ancient and endangered forests. Canopy’s partners include Sprint, EILEEN FISHER, TC Transcontinental, Quiksilver, Random House/Penguin, The Globe and Mail, Scholastic and Harlequin. Canopy’s work relies on the support of individual—donors who share our passion for the planet.

Source: Canopy.

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