GlobalSoft, InnoMark Obtain Digital Presses

MAHWAH, NJ—GlobalSoft Digital Solutions, an international digital marketing, printing and distribution company, has installed two HP Indigo 7600 digital presses, enabling the company to better serve the growing Web services and photo specialty markets.

The new presses add to the company’s existing HP digital portfolio that includes two HP Indigo 7500s, two HP Indigo 5000s and seven HP large-format printers.

“Our customers are under immense pressure to anticipate market volatility, maintain brand standards, address regulatory mandates, grow their businesses and reduce costs,” said Christopher Petro, president and CEO, GlobalSoft Digital Solutions. “Adding two new HP Indigo 7600s to our existing suite of HP digital solutions enables our production teams to meet increasing demands for fast turnarounds without compromising quality.”

GlobalSoft Digital Solutions serves clients in the pharmaceutical, financial services, automotive and manufacturing industries. Its offerings include Web-to-print services to help U.S.-based customers better support global sales teams with marketing materials tailored to regional markets. In 2007, the company recognized the growth opportunity within the photo specialty market, which now comprises approximately 45 percent of its business.

In other installation news, InnoMark Communications has added five HP Scitex systems, boosting productivity and capturing new business opportunities. The new solutions include an HP Scitex FB7600 industrial press, an HP Scitex LX850, XP5500 and two FB700 industrial printers.

The Miamisburg, OH-based company focuses on high-end retail, POP and packaging applications, ranging from one-off jobs to high-volume projects for nationwide clients. InnoMark entered the digital printing market in 1997 with a fleet of HP Designjet 5000 printers and has since outgrown its printing capacity.

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