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MSP Digital Marketing's TecDoc Adds Digital Press

April 15, 2011
NEW CANAAN, CT—Marketing solutions provider MSP Digital Marketing, based here, has installed a Xerox iGen4 EXP press at its TecDoc Digital Solutions company in Hudson, MA. With the iGen4 EXP and its large sheet size of 14.33x26˝, MSP can now deliver a fully variable, six-page document.

“When we started MSP almost three years ago, we realized that a paradigm shift in how marketers are reaching their target audiences was well under way, and began to build a business that would help them deliver their message in a variety of digital formats,” said Roy Grossman, MSP founding partner. “The new iGen4 allows us to further differentiate ourselves and provide our customers with unique print applications that truly stand out in the marketplace.”

David Trombino, CEO of TecDoc, added, “The iGen4’s ability to print a larger sheet size provides a much broader array of products that cannot be delivered on other cutsheet digital presses. It also allows us to get more units out, which is always a major cost-savings advantage for our clients.”

TecDoc now fits three 8.5x14˝ letters on a sheet, rather than the customary two, boosting productivity by 50 percent and cutting costs by 20 percent. Among the new applications it is producing are variable data pocket folders and personalized six-page newsletters, as well as larger format projects, such as retail signage.

The company also upgraded its existing Xerox iGen3 press with iGen4 imaging software at the same time.
 

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