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New Harry Potter Book Going Green on Paper

March 2007
NEW YORK—Harry Potter takes down more trees than he does villains, but the final installment of the science fantasy thriller is showing its environmentally responsible side.

Potter publisher Scholastic has committed to using paper certified by the Forest Stewardship Council (FSC) for the July release. The first print run of 12 million copies of “Harry Potter and the Deathly Hallows” will see 65 percent of the 16,700 tons FSC-certified, which means the paper comes from timberlands managed in a socially and environmentally responsible way.

All paper used in the printing will contain at least 30 percent post-consumer waste fiber.
 

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Whether it is a hard cover novel, a flyer in a retail store or your Sunday newspaper, behind every printed piece there are dozens of important decisions required to make sure it delivers the intended message. <i>Basics of Print Production</i> provides an overview of the steps required to make a creative concept into a printed piece, including:
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Whether it is a hard cover novel, a flyer in a retail store or your Sunday newspaper, behind every printed piece there are dozens of important decisions required to make sure it delivers the intended message. Basics of Print Production provides an overview of the steps required to make a...

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Use the research, analysis, and forecasts in this book to: 
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The graphic communications industry is facing some very serious challenges, but that doesn't mean there isn't still a lot of life and opportunity in our future. Competing for Print's Thriving Future focuses on how printers can create their own positive future by understanding and taking advantage of the emerging changes...

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