Vertis Communications Adds Commingling Capabilities
BALTIMORE—Vertis Communications announced an extension of its postal optimization offerings with the addition of advanced commingling capabilities. In addition to offering copalletization and drop shipping, which afford clients discounts and improved penetration into the postal system, Vertis’ commingling capability delivers lower postal rates with greater saturation.
With advanced commingling, Vertis integrates data processing to optimize postal sortation along with a proprietary postal optimization process to maximize end-to-end traceability of mail. Now, the printer’s clients can locate individual mail pieces at any time and review images of those pieces captured in process during commingling for accountability.
“Today, businesses and organizations must find ways to manage rising postage, processing and logistics costs, and meet speed-to-market demands in order to drive marketing ROI,” said Dave Colatriano, COO, direct marketing, Vertis Communications. “We are excited to add the commingling solution to our best-in-class postal optimization capabilities. It will dramatically improve our clients’ delivery time, save them money and increase their customer response.”
Through its 5 Digit Plus business unit, Vertis offers clients maximum traceability of each mail piece from file preparation through delivery. Unlike standard commingling that requires the physical mail pieces of multiple customers to be dumped together to build mail trays, Vertis employs data to initiate the process earlier and ensure accountability of each individual mail piece. The sophisticated process reportedly allows Vertis to achieve lower-cost postal rates for clients’ mail and thus earn greater postage savings.