New Advisement Service Helps Print Entrepreneurs Market and Grow Their Businesses
ATLANTA—Sept. 12, 2012—The Advisement Center for Print Entrepreneurs (TAC) represents a unique business resource dedicated specifically to the needs of entrepreneurs and executives in the graphic communications market. The firm’s marketing and organizational development services are specifically designed to help independently owned national, regional or local printers with sales in the $3 to $50 million range.
Three TAC divisions target critical printer business needs:
1) CMO Team for marketing and sales alignment.
The CMO Team provides a knowledgeable, experienced industry-specific marketing arm that closes the gap in clients’ own skills and resources. It can also work with in-house marketing teams to build brand awareness and messaging and align sales and business development with marketing in strategic, practical ways. CMO Team services include:
- Inbound and Outbound Marketing
- Digital and Social Media Marketing
- Content Development
- Website Development and SEO
- Business Development Tactics
- Sales Team Development
“Combining our hands-on marketing experience with our extensive selling background, clients benefit from a unique, comprehensive package that solves a lot of problems, and the learning curve is minimal since our entire careers have been spent in the printing industry,” said Cindy Woods, CMO Team president and CEO and TAC co-founder. “We also strongly promote the idea of developing hybrid sales persons who have a blend of marketing and sales knowledge, through our sales team development
“Marketing is important for printers today, so it’s important to have a company like The CMO Team working in the industry, specializing in the marketing needs of printers and graphic communications companies," said Dave McNerney, director of sales and Marketing at Think Patented. This award-winning graphic communications company based in Dayton, OH is one of the Midwest's largest privately owned printing companies.
2) CEO Track for C-level business planning and organizational development.
The CEO Track helps high-level print executives, owners and CEOs with business planning, family business dynamics, growth strategies, and succession planning. The CEO Track is led by Bill Woods, an attorney and 30-year print industry veteran.
“What I like is the fact that you aren’t dealing with some analyst who comes in and doesn’t know the industry. The people behind the CEO Track have been there, taking a small company and growing it through all the levels, and that’s why it’s valuable,” said Drew Townsend, vice president of Square One, a Mount Laurel, NJ-based marketing support services company specializing in data imaging, print on demand, offset printing, display graphics, and fulfillment.
Woods’ experience comes from building a nationally recognized marketing services organization, developing leadership development programs for a national industry association and service as both a volunteer and professional leader in the print industry. Through his private law practice, Woods helps print entrepreneurs with issues involving risk management, contracts, employment, negotiations, mergers and acquisitions and dispute resolution.
“Print entrepreneurs face additional challenges beyond the competitor across town. What business are we in? Should we diversify our services? How do we groom tomorrow’s leaders? How can we spend time planning when we have fires to put out? Through CEO Track, we can help focus on the issues that hold the company back, and push through them toward greater and sustainable profitability,” said Woods.
3) Peer2Peer advisory groups.