Nellymoser Study Finds Big Jump in Use of QR/Mobile Codes in Magazines
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ARLINGTON, MA—Nov. 29, 2011—Mobile Action Codes, which include QR codes, Microsoft Tags and 2D barcodes, are quickly becoming an important advertising tool for engaging readers, building brand loyalty and capturing new business, according to a new third quarter 2011 study by Nellymoser Inc., a mobile engagement company. The study found the use of magazine action codes in the Top 100 U.S. monthly magazines grew a dramatic 476 percent from January to September 2011, with a significant portion of that growth in advertisements.
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