National Wildlife Federation Signs Two-Year Contract with DirectMail.com
PRINCE FREDERICK, MD—August 7, 2012—DirectMail.com, a leading provider of integrated direct marketing solutions, announced the signing of Reston, Va.–based National Wildlife Federation (NWF) to a two-year contract. Under the terms of the agreement, DirectMail.com will manage NWF’s associate member renewals and acknowledgments direct mail program, specifically overseeing all related data processing and mail shop activities.
Depending on the specific program, DirectMail.com will be responsible for daily, weekly and monthly mail drops containing many unique efforts and test panels. It is estimated that approximately five million pieces will be mailed in the coming year.
DirectMail.com’s selection over other vendors reflects its ability to image, assemble and mail large quantities of direct mail packages consistently, economically and in strict conformance with NWF’s specifications and requirements. The company’s proposal also demonstrated its superior facilities and staff, and its ability to maintain NWF’s production and mailing schedules.
Kirk Swain, principal of DirectMail.com, said, “For membership organizations such as the National Wildlife Federation, renewal mailings represent one of their most critical forms of communication. They are a primary source of revenue, with an organization’s long-term viability tied to the package’s success in convincing people to retain their affiliation. Thus, it is imperative that this direct mail reach members in a timely fashion and contain all the materials needed to facilitate their renewal.
“Similarly, acknowledging individuals’ generosity is more than just common courtesy. When thank-you letters are prompt and accurately capture both the gift given and its intended use, they lay the foundation for future giving. DirectMail.com takes seriously the trust NWF has placed in our firm and looks forward to successfully producing and mailing its associate member renewals and acknowledgments in the coming years,” Swain added.
DirectMail.com, headquartered in metropolitan Washington, DC, is an industry leader offering agency, data products, business intelligence insight, email marketing and production services. For more than 40 years, its unique Intelligent Marketing Process (Identify > Target > Contact > Acquire > Engage and Retain) has grown clients’ market share by applying strategies proven to increase customer and donor acquisition and retention. Staffed by more than 250 direct marketing professionals, DirectMail.com’s proprietary data, business intelligence technology and segmentation products FUEL the marketing engines of the nation’s leading brands and fundraisers, consistently improving results and achieving a positive ROI.