Childress Racing a Driving Force Behind Car Wraps
WELCOME, NC—NASCAR season opens this weekend in Daytona, FL, and Richard Childress Racing (RCR) is ready for show time, thanks to Roland inkjet printing technology. Inside the company’s in-house graphics production studio, the RCR Graphics Center, a team of designers and installers are working night and day to wrap RCR’s extensive line-up of cars, trucks and trailers.
“We basically take the off-season to give each vehicle a makeover,” said Nick Woodward, graphics manager for the RCR Graphics Center. “With new sponsors this year and new, updated branding elements for our returning sponsors, we have produced hundreds of new graphics and wraps over the last month or two. In preparation for this year’s season, we have already wrapped 37 cars, trucks and trailers, some as long as 53 feet, using more than 8,100 square feet of printed vinyl each week.”
To keep pace with the sport’s demands, Woodward and his team rely on four Roland eco-solvent wide-format printers, including a 64˝ VersaCAMM VS-640 metallic inkjet printer/cutter and three SOLJET models; a 54˝ XC-540 printer/cutter; a 64˝ XJ-640 printer; and a 54˝ XC-540MT metallic inkjet printer/cutter. According to Woodward, the shop is currently running each of its Roland printers 14 to 16 hours a day, seven days a week.
“It’s a lot of hard work, but the results make it all worthwhile,” he said. “Our flashiest car may be the No. 29 Budweiser Chevrolet Impala, driven by Kevin Harvick, which features a spectacular metallic wrap. Our No. 27 PEAK Performance Chevrolet, driven by Paul Menard, has an entirely new design and color scheme as well, featuring bold blues and yellows. All of our cars and trucks have been redesigned and all are absolute show stoppers.”
In addition to vehicle graphics and wraps, the RCR Graphics Center is producing a variety of signage and event graphics for pit boxes and other high-profile areas around the track. To help meet the demand for signage and labels, the shop recently acquired two Roland VersaUV LED printers, including a 64˝ LEJ-640 hybrid roll-to-roll flatbed printer that prints directly onto boards and other thick media, and a new VersaUV LEC-330 LED inkjet printer/cutter, which supports a vast range of roll media for labels and decals. The LEC is also used to produce wine labels for Childress Vineyards, the organization’s official winery.