NAPL Webinar to Address Creating an Internet Business Persona

PARAMUS, NJ—June 24, 2009—During the month of June, NAPL is hosting a webinar series focused on sales and marketing topics called the PrintPlus series. The final webinar of the June series is entitled “Creating a Persona for Your Print Business on the Internet” and will take place on June 30, 2009 at noon ET. This webinar is being sponsored through the generous support of Canon.

Will Speck, a partner in the social media firm Specter Arts, will present on June 30 how to make social media outreach easier and more time effective though a single, sensible, manageable system. Based on his firm’s experience and proven techniques, he will demonstrate how to create a business persona on the web. Will has a broad marketing background in publishing and technology from his years working for The Financial Times, The Economist, Ziff-Davis and On2 Technologies.

“Do you know what personality you want to portray on the internet?” asks Rhona Bronson, SVP, Marketing, NAPL. “During this webinar, Will Speck outlines a process for creating your persona on the internet. This activity leads the way for various Social Media implementations.”

This series was designed to help printers use emerging marketing technologies to support promotional activities, and help add to a company’s capabilities and marketing knowledge base. They provide information to gain new customers and to grow share of wallet with current customers. To register for this webinar, go to

For more information go to Registration is free, so sign-up today.

About NAPL’s Marketing and Sales Services: NAPL provides sales and marketing support and business-building solutions for its membership and clients. The Sales and PrintPlus Series are free tutorials designed to increase marketing and sales know how in the industry. NAPL’s Consultants are also available for customized assistance in building growth strategies for your business.

About NAPL:
NAPL is a not-for-profit business management association representing companies in the $120+ billion commercial printing and graphic communications industry in North America. NAPL’s comprehensive slate of business-building solutions provides company leaders with the management tools they need to make informed business decisions in an ever-changing market environment. The association also handles administration of NAQP, the National Association of Quick Printers, which specializes in the unique concerns of small printers nationwide, and the industry’s Research and Engineering Council, which is dedicated to manufacturing technology and productivity improvement issues. For more information on NAPL or its affiliated associations visit or call (800) 642-6275.

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