NAPL’s 2010 Top Management Conference to Change with the Times

PARAMUS, NJ—December 15, 2009—When members of the graphic communication industry gather for NAPL’s annual Top Management Conference (TMC) at Marco Island, FL, February 14, 2010, they will participate in an event unlike any in the printing association’s history — because never before has the industry faced the unique convergence of challenges now impacting printers of all generations.

According to Cindy Woods, NAPL Senior Vice President, Marketing and a TMC planner, the conference will be extremely informative and powerful in the ways it addresses attendees’ concerns. “We talked to members, we listened, and we completely designed this conference specifically to answer the critical needs of our members,” she said. “We’ve gone all out to make this the best, most rewarding conference that NAPL has ever put together.”

Past attendees will remember that at TMC in 2007 and again in 2008, Andy Paparozzi, NAPL Senior Vice President and Chief Economist, spoke in vivid detail of the economic occurrences that have created today’s business landscape. “Industry executives now want an updated reality check, but one with added dimensions to help them successfully navigate the months and years ahead,” said Woods. “They will once again have the opportunity to hear Andy give us his valuable insights and actionable guidance. Nowhere else will attendees learn more about the core concepts that will carry them through 2010 and into 2011 than at this conference. This is a ‘must attend’ event.”

In addition to networking opportunities, highlights of TMC 2010 will include:

• State of the Industry Report and Critical Trends sessions (with real-life issues and up-to-the-minute timeliness) presented by Paparozzi, the industry’s most renowned expert on economic directions.

• In-depth looks at the importance and strength of creating a strategic plan, and establishing business development teams within the organization.

• Discussions around the successful transformation of yesterday’s printers into today’s providers of marketing services – and the role that the hybrid sales/marketing rep will play.