MyPrint Corp. -- Keeps on GrowingNovember 2008 By Julie Greenbaum
Founded in 1982, MyPrint—then known as Phoenix Press—was a small commercial printer that specialized in small- to mid-sized sheetfed requirements. In 2002, the company began the transition from a job shop to an account-based, program management firm seeking to offer a greater range of services to key markets. MyPrint’s sales doubled over a six-year period.
The 125-employee operation has also invested heavily in new equipment. Last year, it installed a two-color Heidelberg Printmaster QM 46 press and a Stahlfolder B30 folder to help meet the demand for online orders.
“We made those investments because we saw a dramatic increase in smaller orders coming from five new national customers that utilize our customization capabilities through etools,” Hath notes. “Those job requirements included take-out menus, flyers and small-run brochures that often required folding.”
The addition of the Printmaster has also played a significant role in the company’s short-run production of business cards and station- ery. The Stahlfolder B30 folder was also critical to the company’s ability to be competitive both from a cost and turnaround standpoint with items like sales collateral and brochures.
Last year, MyPrint also installed a six-color, 22? Didde web press to produce economical, consumable-type items for its customers such as comic/coloring books, newsletters and placemats/tray liners. The company also doubled its stationery production capability to meet the needs of several high-volume requirements.
Its offset pressroom currently consists of a two-color, 40? Heidelberg Speedmaster SM 102 perfector; a Heidelberg Quickmaster 46-2 with envelope feeder; a five-color, 28? Komori Lithrone; and a six-color, 40? Mitsubishi with coater.
Up until last year, MyPrint operated its manufacturing and fulfillment out of one location. The company decided to invest in a separate, 50,000-square-foot facility to house its fulfillment operation. “We wanted to expand our footprint to meet existing customers’ requirements and our dynamic growth plan,” explains Barkouras.
Since opening its new fulfillment facility, MyPrint has doubled the amount of individual product SKUs it manages to more than 10,000. The company now has the additional capacity to expand service levels to several new and existing large client relationships. In addition, the new location has also improved the company’s ability to manage complex kitting and fulfillment requirements.
MyPrint is on track to post $40 million in sales for 2008, and plans to grow to a $100 million company within the next three years. Moving forward, the company plans to narrow its focus on the restaurant and hospitality markets and will maintain a leadership position with its major healthcare clients, while also investing in additional wellness-based industries. MyPrint hopes to grow its existing clients’ revenue base by 100 percent by providing them with new tools to make them more successful, such as launching a new release of etools in the first quarter of 2009.
“We plan to tailor etools functionality even more to meet our customers’ exact brand needs. This will allow them to do things with their brand that were previously impossible,” concludes Barkouras. “After all, some of our clients spend hundreds of millions of dollars on their brand. So, we want to help them get their money’s worth.” PI