Hotels.com Exec to Deliver InterACT! Keynote

PHILADELPHIA—Vic Walia, senior director of brand marketing at Hotels.com, will deliver the day two keynote address at the InterACT! Conference. The event will take place Aug. 10-11, 2010 at the Crowne Plaza Chicago O’Hare in Rosemont, IL.

During the keynote, Walia will discuss best practices and results from Hotels.com's recent Virtual Vacation multi-channel campaign. Walia will share experiences on the value of integrating multiple media to better engage consumers.