Hotels.com Exec to Deliver InterACT! Keynote
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PHILADELPHIA—Vic Walia, senior director of brand marketing at Hotels.com, will deliver the day two keynote address at the InterACT! Conference. The event will take place Aug. 10-11, 2010 at the Crowne Plaza Chicago O’Hare in Rosemont, IL.
During the keynote, Walia will discuss best practices and results from Hotels.com's recent Virtual Vacation multi-channel campaign. Walia will share experiences on the value of integrating multiple media to better engage consumers.
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