MTL Print Fleshes Out Its Newly Announced North American Organization
“Henry has seen and understands every configuration,” Emanuel continues, “and will help wide format customers integrate the NURstar 304 within any type of existing operation, as well as help organizations move into wide format with a full turnkey solution, because he understands so well all the elements - including substrates, ink, and personnel - necessary to getting the best ROI.”
“Barabie Zohar possesses the very different and wide ranging skill set necessary for serving the packaging market,” says Emanuel. Not only does Zohar have customer-facing experience, he has worked to identify and close supplier side agreements and OEM partnerships “that have benefited the industry many times over.”
Because the understanding of packaging means understanding a very different supply chain, with numerous stakeholders and technology choices that are just beginning to intersect with conventional and digital graphic arts, Emanuel says that “Barabie has clear-cut knowledge about how it’s all coming together, and will therefore be able to show the benefit of MTL Print products to this market.”
Emanuel emphasizes Zohar’s track record in working with small through large industrial players in deploying new technologies and coping with changing market needs. “It’s precisely the kind of experience packaging professionals need,” he says.