MSP, BlueSky ETO Impress and Educate Through Multi-channel Campaign-PODi Case Study
MSP and sister company BlueSky ETO had a common goal to increase regional awareness of their brands and capabilities. They implemented a fully-integrated, multi-channel marketing campaign utilizing two-dimensional and three-dimensional mailings with QR Codes, personalized Websites, e-mails, and personalized samples.
The three-dimensional mailings incorporated diecut football, field and goal posts. All mailings included Personalized URLs with QR Codes leading to personal landing pages.
There were a series of personalized pre- and post-event e-mails.
A collection of materials showcasing MSP’s capabilities were provided to seminar attendees.
Attendee sample box.
Campaign microsite page for creating custom Big Head.