MSP, BlueSky ETO Impress and Educate Through Multi-channel Campaign-PODi Case Study

MSP and sister company BlueSky ETO had a common goal to increase regional awareness of their brands and capabilities. They implemented a fully-integrated, multi-channel marketing campaign utilizing two-dimensional and three-dimensional mailings with QR Codes, personalized Websites, e-mails, and personalized samples.

The three-dimensional mailings incorporated diecut football, field and goal posts. All mailings included Personalized URLs with QR Codes leading to personal landing pages.

There were a series of personalized pre- and post-event e-mails.

A collection of materials showcasing MSP’s capabilities were provided to seminar attendees.

Attendee sample box.

Campaign microsite page for creating custom Big Head.