MPA Benchmarks Mobile Magazine Consumption in New Study

For the study, Affinity pre-screened magazine consumers (adults 18+) for ownership of tablet and eReader devices, as well as use of magazine-branded apps. The survey netted a total of 1,009 mobile magazine readers who completed the online questionnaire.

“With market penetration of both mobile devices and digital magazines finally hitting their stride, we felt that now is the perfect time to conduct this research—a study that we couldn’t have executed credibly a year ago with such a small pool of potential respondents,” noted Wayne Eadie, SVP/Research, MPA. “The timing allows us to establish what we hope will be a yardstick for future studies, to chart the swells and ebbs of mobile magazine usage and consumer behavior.”