MPA Benchmarks Mobile Magazine Consumption in New Study

Significant to both publishers and advertisers, mobile commerce is a key point of interest to digital magazine consumers: 59 percent want the ability to buy directly from ads, while 70 percent stated that they want to be able to purchase products and services directly from editorial features. At this point, most of the respondents (73 percent) typically engage with digital magazine ads.

“Digital magazines are taking the medium to the next level,” said Christopher Kevorkian, EVP/Digital, MPA. “While various research has long proved that print magazines drive purchase behavior, digital magazines hold the promise of creating a direct link between purchase intent and actual transaction. The study proves that consumers look to magazine media to create that opportunity.”

“The Mobile Magazine Reader” is available for download.

Source: MPA.

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