More Print Catalogs Find a Home Online, According to National Directory of Catalogs
NEW YORK CITY—04/27/2009—The number of print catalogs with online editions continued to grow from 8,675 to 8,894 over the last year (2008-2009), according to the 2009 National Directory of Catalogs (www.mediafinder.com) released today. Catalogs available in online-only formats totaled 2,011, up from 1,868 last year, while catalogs available in print-only formats decreased from 1,574 to 1,347 in the same period.“Niche areas of the catalog business that cater to the increased interest in entertaining at home are thriving, such as baking—with titles such as Divine Delights, and Fairytale Brownies—and its companion categories of confectionery and produce,” said Trish Hagood, president of Oxbridge Communications, Inc., publisher of the National Directory of Catalogs. “Online catalogs are also continuing to grow, accounting for 10,905 (including 8,894 that are available in print and online format and 2,011 online only) of the 12,524 catalogs listed in our new directory, but print catalogs are still seen as vital, with 10,241 of the total (8,894 that are available in print and online format and 1,347 print only).”
- People:
- Trish Hagood
- Places:
- NEW YORK CITY
- U.S.