More Print Catalogs Find a Home Online, According to National Directory of CatalogsApril 2009
“Niche areas of the catalog business that cater to the increased interest in entertaining at home are thriving, such as baking—with titles such as Divine Delights, and Fairytale Brownies—and its companion categories of confectionery and produce,” said Trish Hagood, president of Oxbridge Communications, Inc., publisher of the National Directory of Catalogs. “Online catalogs are also continuing to grow, accounting for 10,905 (including 8,894 that are available in print and online format and 2,011 online only) of the 12,524 catalogs listed in our new directory, but print catalogs are still seen as vital, with 10,241 of the total (8,894 that are available in print and online format and 1,347 print only).”
Over the last five years (2004-2009) Baking catalogs jumped 353%, from 16 to 68, Produce catalogs grew 183%, from 29 to 82, and Confectionery catalogs grew 138%, from 74 to 176. At the same time, Manufacturing catalogs showed the steepest decline, a 43% drop, from 469 to 268, with Computer catalogs down 33%, from 313 to 209. During that same period, Book catalogs continued to top the list, with 1,156 in 2009, up from 1,071 in 2004. The other largest catalog categories are Apparel and Accessories, numbering 819 catalogs, up from 711, and Automotive, with 593 catalogs, up from 389 in 2004.
In addition to Books, Apparel, and Automotive, the other most popular catalog categories are Education (528), Gardening & Horticulture (422) and Gifts & Greeting Cards (358), according to the 2009 National Directory of Catalogs.
Printers, paper brokers and other suppliers to the publishing industry rely on The National Directory of Catalogs for its up-to-date information on new catalogs, including contact information and detailed production information that enables them to find qualified sales leads. Marketers use it to find prospect lists for both print and online sales, while merchandisers find valuable sales outlets.
The National Directory of Catalogs, published by Oxbridge Communications, is the largest directory of U.S. and Canadian catalogs, with listings for 12,524 business and consumer, print and online catalogs. Catalog listings include address, phone, fax, URL and email, as well as names of owner, president and production manager; number and frequency of mailings; product line; print specifications, including trim size, page count, type of paper, binding and color; name and address of printing company; list rental information; and name and address of list management company.