Printing Impressions

You will be automatically redirected to piworld in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 
 

New Trend: Pre-Approval —Morgan

June 2008
IN LATE April, Print Buyers Online.com conducted one of our popular Quick Poll surveys to see if more print buyers are pre-qualifying printers before they are able to work with them. Seventy-one major print buyers answered the following question:

“Do your print suppliers have to be on an approved supplier list in order to work with your organization?”

• Fifty-four percent of print buyers said, “Yes.”

• Forty-six percent of print buyers said, “No.”

This is in stark contrast to how printers responded to a similar question. Here are the results of a Quick Poll directed toward our print supplier members:

“In the last year, do you believe that more customers are requiring that their printers must first pre-qualify and be on an approved supplier list before they can use them?”

• Thirty-three percent of print suppliers said, “Yes.”

• Sixty-three percent of print suppliers said, “No.”

• Four percent of print suppliers said, “I don’t know.”

These surveys were also conducted in April 2007. Our research shows that more print buyer respondents are requiring printers to be pre-approved. In fact, our print buyer respondents indicated that the requirement to use pre-approved suppliers has increased from 31 percent to 54 percent in just 12 months’ time! Yet our print supplier respondents were unaware of this trend, as their percentages remained almost constant between 2007 and 2008.

Mandatory Pre-Qualifying

The data speaks for itself; pre-qualification lists are becoming mandatory among many buying companies. Whether you believe this to be a good or bad practice, it is clear that this is an important trend—and one that warrants our attention.

One of myriad reasons supplier lists have become more important to print buyers is that they serve to delineate the rights and responsibilities of both parties. Erin Hynek, a commodity manager and print buyer for UPS, noted, “Our approved supplier list includes having a signed legal agreement and confidentiality agreement on file.”

In my mind, the pre-approval process is taking the place of the now-defunct Terms and Conditions for Sale document, which was created to minimize the number of conflicts between printers and their customers, as well as to diminish a printer’s financial liability when a job went awry. These standards were set up by parties that represented printers, and it is important to understand the new shift. Print buyers are now creating their own terms and conditions—and they expect their suppliers to adhere to them.
 

SPONSORED CONTENT

MORE ON BUSINESS MANAGEMENT >>

FROM THE BOOKSTORE

Whether it is a hard cover novel, a flyer in a retail store or your Sunday newspaper, behind every printed piece there are dozens of important decisions required to make sure it delivers the intended message. <i>Basics of Print Production</i> provides an overview of the steps required to make a creative concept into a printed piece, including:
• Developing preliminary and final specifications for a print project
• Determining the size and format for a printed piece
• Acquiring, scanning, and proofing images
• Building the print-ready digital mechanicals
• Printing, binding, and finishing the piece
• Packing and shipping the piece to its destination

Being aware of the basics of a process helps everyone who is involved recognize the time and cost factors as well as the influence of each decision or step on the overall process. This book provides the reader with practical tips and guidelines on each step in the production process. Best Practices for Print Automation

Whether it is a hard cover novel, a flyer in a retail store or your Sunday newspaper, behind every printed piece there are dozens of important decisions required to make sure it delivers the intended message. Basics of Print Production provides an overview of the steps required to make a...

ORDER NOW

The graphic communications industry is facing some very serious challenges, but that doesn't mean there isn't still a lot of life and opportunity in our future. 

Competing for Print's Thriving Future focuses on how printers can create their own positive future by understanding and taking advantage of the emerging changes — the changes that are shaping the printing industry of today and tomorrow. 

Use the research, analysis, and forecasts in this book to: 
• Assess the changes taking place
• Understand the changes
• Design a plan to deal with the changes

Topics include: 
• Economic forces, life cycle, and competitive position
• Place in the national and global economies
• Industry structure, cost structure, and profitability trends
• Emerging market spaces--ancillary and print management services
• Competitive strategies, tactics, and business models
• Key practices of SuperPrinters
• Combating foreign competition
• Social network usage
• A ten-step process to survive and thrive Competing for Print’s Thriving Future

The graphic communications industry is facing some very serious challenges, but that doesn't mean there isn't still a lot of life and opportunity in our future. Competing for Print's Thriving Future focuses on how printers can create their own positive future by understanding and taking advantage of the emerging changes...

ORDER NOW

 

SPONSORED CONTENT

MORE ON SALES & MARKETING >>

FROM THE BOOKSTORE

(PDF DOWNLOAD)

Who’s not talking about QR codes lately? Since appearing on the US marketing scene two years ago, QR codes have revolutionized the way businesses promote their products and brands. So what exactly is this stamp sized, abstract art-looking module? And how can your business benefit from it? <i>Cracking the QR Code</i> outlines <b>how to seamlessly incorporate QR codes into your marketing campaign</b> by explaining:

• How QR codes work and which companies and industries they work for best
• How to implement a marketing strategy for QR codes
• QR code creative best practices
• The future of QR codes and more!

Let <i>Cracking the QR Code</i> teach you how to <b>get a passive prospect to take immediate action</b>. See how QR Codes can <b>successfully transform your marketing efforts and increase traffic to your site</b>. Find out how to integrate QR Codes into your marketing campaign and how to track and measure the results. Learn more about the technology that has revolutionized the way businesses promote their products and brands.  

Read case samples from well-known companies using QR Codes, including: Best Buy, Big Fire Wine, Gap, Calvin Klein, Gap, Home Depot, Time Out New York, World Wildlife Federation, Sibcy Cline Real Estate, and more!

<i>Cracking the QR Code</i> helps you navigate your way through this up and coming technology, which has been labeled the <b>“direct link between print and the internet.”</b> In the past year alone, QR codes have skyrocketed in popularity; first quarter 2011 scan rates increased more than 4,500% over first quarter 2010 rates. With numbers like that, it’s difficult to ignore this rising trend in marketing strategy. Don’t get left behind; order your copy of <i>Cracking the QR Code</i> today to learn how you can apply this tool to your business!

<u>About DirectMarketingIQ</u>
The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry.

<b>Note: You must have Adobe Acrobat Reader in order to read Cracking the QR Code, which is in PDF format.</b> Cracking the QR Code

(PDF DOWNLOAD) Who’s not talking about QR codes lately? Since appearing on the US marketing scene two years ago, QR codes have revolutionized the way businesses promote their products and brands. So what exactly is this stamp sized, abstract art-looking module? And how can your business benefit from it? Cracking...

ORDER NOW

The printing and graphic communications industries are as exciting as they are diverse, and the landscape is constantly changing. This book is an excellent reference tool for students, those new to the field, and for those already in the industry. It will help you keep pace and better communicate with peers - everyone from sales and marketing, to copyediting and design, to prepress, to production, to the bindery, shipping, and warehouse. Glossary of Graphic Communications, Fourth Edition

The printing and graphic communications industries are as exciting as they are diverse, and the landscape is constantly changing. This book is an excellent reference tool for students, those new to the field, and for those already in the industry. It will help you keep pace and better communicate with...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: