Moore Wallace Educates Clients
CHICAGO—Moore Wallace recently held its "Beyond Ink on Paper: An Integrated Print Solutions Event."
"Beyond Ink on Paper" is a seminar designed by Moore Wallace to broaden corporate attendees' knowledge of printing and print management technologies. It showcases the company's spectrum of total print management products and services through workshops and displays, highlighting forms, labels, commercial printing, direct mail, business communications outsourcing, distribution services and @winXS, Moore Wallace's e-commerce tool.
"This continues to be a highly successful forum that brings together current and prospective clients with our experts to gain understanding and perspective of the entire Moore Wallace portfolio of integrated print solution tools," states Moore Wallace President Thomas Oliva. "Through workshops and hands-on demonstrations, attendees learn how they can utilize our print management capabilities to better increase their efficiency and save money."
This year's event attracted more than 300 business professionals from three corporate disciplines: strategic sourcing/procurement, marketing communications and corporate information systems.
According to Moore Wallace CEO Mark Angelson, the first "Beyond Ink on Paper" event since the merger of Moore and Wallace clearly demonstrates the combined company's significantly enhanced print management capabilities. "Moore Wallace is now the leading printer for corporations, able fully to assist clients in acquiring customers, communicating with customers and serving all of their print needs."
Keynote speaker Tom Peters, the author of a string of international best sellers, including the landmark business book "In Search of Excellence", opened the conference. Peters challenged attendees with provocative new concepts about managing in today's tumultuous business climate, which demands bold thinking and bold moves.
Other conference speakers included Julie Anixter and Todd Badgley of Lipson Alport Glass & Associates (LAGA), a brand marketing and design firm; and The Outsourcing Institute's Jim Treyz, who introduced ideas for managing outsourcing relationships.