Mohawk to Showcase Expanded Portfolio of Synthetic Substrates at Dscoop9
The first promotional direct mail piece created by Dscoop featured a product from the Mohawk Dimensional Portfolio.
The second direct mail piece created by Dscoop was designed to communicate the variety of professional and educational sessions available throughout the conference.
Mohawk announces a new two-part pocket folder that is HP Indigo compatible and available on three premium Mohawk digital papers.
The third issues of the Mohawk Craft Cooperative and the Mohawk Maker Quarterly focus on the importance of details and will be available at Mohawk booth #401 at Dscoop9. To showcase the tactile beauty of fine paper, the publications are printed on Mohawk Strathmore.
COHOES, NY—February 27, 2014—Mohawk will announce an expanded portfolio of synthetic substrates, including new Mohawk Synthetic Paper with i-Tone, at Dscoop9 (booth #401), March 6-8, in Orlando, FL.
Mohawk Synthetic Paper with i-Tone recently achieved top rating at RIT’s HP Indigo certification program, achieving three-star certification in all categories. The proprietary i-Tone surface chemistry on Mohawk papers is highly regarded for its outstanding ink adhesion, and now that same technology will be available for the first time on a Mohawk synthetic substrate. Samples of Mohawk Synthetic Paper with i-Tone, as well as other digital products will be available at the Mohawk booth (#401) at Dscoop9.
Mohawk Synthetic Paper with i-Tone eliminates the need for laminating, and delivers vibrant print quality with unsurpassed ink adhesion. It’s a high performance synthetic with the look and soft feel of paper. It is extremely durable, waterproof, tear resistant, and is recyclable as a #5 polypropylene plastic. The product line will feature a broad range of calipers from 6 – 14 mil for a variety of customer applications. Commercial availability is planned for the second quarter of 2014.
Mohawk Synthetic films save time and money, resulting in prints that are ready in minutes and are up to 35 percent more cost effective than laminated products. Mohawk Synthetic Paper with i-Tone is ideal for a variety of end uses, including EMT/Fire department maps and manuals, bar and poolside menus, event passes/maps and tickets, ID tags/cards, luggage tags, plant tags/stakes, outdoor and indoor signage, waterproof documents, hunting/fishing/boating guides, and many other uses.
Mohawk will also announce a line extension to its Dimensional Product portfolio—a new two-part pocket folder that is HP Indigo compatible and available on three premium Mohawk digital papers. Historically a challenging job, these new pocket folders allow printers to cost effectively and profitably produce short run jobs that may have previously been outsourced.
Mohawk at Dscoop9
At Dscoop9, Mohawk Superfine eggshell Digital with i-Tone, Mohawk Dimensional products, Mohawk Everyday Digital Gloss, and Mohawk Studio Collection Rhodamine Red will be running across the HP Indigo 5600, HP Indigo 7600 and HP Indigo 10000. These products have been selected to demonstrate the beautiful results achieved when printing on a variety of Mohawk paper, as well as the use of white ink on colored paper.
Dscoop9 Direct Mail + Mohawk = Breaking the Mold
When Dscoop designed promotional mailings to educate and inspire attendees about the upcoming Dscoop conference, they turned to Mohawk to maximize the impact of their messages.
The first promotional direct mail piece created by Dscoop featured a product from the Mohawk Dimensional Portfolio. Mohawk Dimensional Via Linen Digital with i-Tone 110 cover was used in a pre-scored, pre-perforated sheet in a 4×4 cube template. With superior runability and easy assembly, Dscoop was able to demonstrate the conference theme, “Breaking the Mold” by creating a multidimensional vehicle for their message.
The second direct mail piece created by Dscoop was designed to communicate the variety of professional and educational sessions available throughout the conference. This promotional piece was printed on Mohawk Superfine Eggshell Digital with i-Tone Ultrawhite 120 cover and its tactile beauty is likely to be appreciated and remembered by attendees.
Why Choose Mohawk?
A proud HP Indigo Preferred Partner, Mohawk has over 200 substrates which have been engineered to run on HP Indigo Digital Presses, including the HP Indigo 10000 Digital Press. From Mohawk’s legendary fine papers, to a suite of production papers designed for everyday use, to specialty substrates including synthetics, pressure sensitive, magnets, embedded forms, dimensional products and photo products, Mohawk has a solution for virtually any job requirement.
Mohawk has dedicated and knowledgeable regional digital sales specialists and customer service reps available to answer questions related to all Mohawk digital products. Printer sample kits and vertical market kits are also available. Mohawk can also provide custom orders for all substrates.
The Mohawk Maker Quarterlies
Dscoop9 attendees can visit Mohawk’s booth to obtain copies of the Mohawk Maker quarterly publications. The Mohawk Craft Cooperative, a quarterly publication designed to appeal to printers by restoring their belief in the power of craftsmanship in the midst of a digital world as well as The Mohawk Maker Quarterly, a publication to support this community of like-minded individuals. Content focuses on stories of small manufacturers, artisans, printers, designers and artists who are making their way in the midst of the digital revolution.
Mohawk is North America’s largest privately-owned manufacturer of fine papers and envelopes which are preferred for commercial and digital printing, photo specialties and high-end direct mail. Mohawk fine papers and envelopes include the signature brands Mohawk Superfine and Strathmore, as well as proprietary treatments Inxwell and i-Tone. With a culture of innovation, Mohawk’s business model now extends beyond paper manufacturing into new areas of growth, including digital substrates and Web-based software platforms, which connect designers and printers to new markets.
As a leader in environmentally and socially responsible business practices, Mohawk was the first U.S. manufacturer of commercial printing papers to match 100 percent of its electricity with wind power renewable energy credits and the first U.S. premium paper mill to shift toward carbon neutral production. Mohawk’s portfolio of recycled papers is certified by Green Seal and the Forest Stewardship Council (FSC).
Mohawk is a fourth-generation, family-owned and operated business based in Cohoes, NY, with global sales and operations located throughout North America, Europe and Asia.