Modern Litho Enhances Its Productivity with a Speedmaster XL 105 Long PerfectorJuly 12, 2012
“With the new press in place, we can be more strategic in our business planning,” said Moore. “We could go up in run length, but what this press really does is to make us more competitive on shorter runs than the next guy.”
One thing the company refuses to do is to capitalize on its newfound efficiency at the expense of its employees.
“We’ve never had a layoff at Modern Litho,” Moore said. “We feel strongly that our operators helped get us to where we are, and we honor their loyalty and their contribution to our success. We’ll trade a little short-term pain for long-term gains in quality and productivity.”
Nor is the printer interested in leveraging its pricing to drive business. “We could do that with the new XL 105,” said Moore, “but we’re more focused on meeting our customers’ demands by increasing the value of the services we provide and shortening the delivery cycle.”
Like any prudent investor, Modern Litho did its homework before choosing a long perfector from Heidelberg, consulting a number of competing vendors before making a final selection. Ultimately, however, it was Heidelberg’s winning combination of features, functionality and professionalism that proved decisive.
What impressed him as much as anything, Moore said, was “the way Heidelberg personnel in the United States and Germany handled themselves. Their obvious competence, expertise and industry knowledge were outstanding.” Installation, he added, was “near perfect. Heidelberg personnel were at the top of their game. We were up and running on our own within five weeks, including on-site training.”
Modern Litho recently marked its Diamond Anniversary with an open house to introduce new branding, website and, of course, the Speedmaster XL 105 eight-color perfector. Heidelberg personnel were among those on hand to celebrate the milestone, as well as Jefferson City Mayor Eric J. Struemph, who declared May 24, 2012 “Modern Litho Day” in honor of the company’s 75 years in business.
The commercial printer is a Certified Woman-Owned Business Enterprise offering services ranging from high-performance offset print and distribution for publications and marketing collateral, to production and mailing for variable direct mail and digital print marketing materials, as well as web-to-print. Markets include agriculture, animal and automotive; banking, insurance and finance; education, healthcare and medical; government and law enforcement; and sports and recreation; as well as hobby and collector clubs, and professional and trade associations. It also operates Brown Printing, a digital and small-format sheetfed shop located in downtown Jefferson City.