Modern’s client roster includes Matrix Essentials, L’Oreal, Redken, Sherwin-Williams, Philips Electronics, U.S. Food Service, the Cleveland Clinic and Progressive Insurance, among others. Its Website includes customer testimonials describing how Modern’s print, marketing and media solutions positively impacted their businesses and bottom lines.
“We defy other printers to displace us with customers where we’re truly marketing partners. Our direct mail, personalized URL and e-marketing campaigns are integral components in their ongoing programs,” Castiglione proclaims.
“We became an integrated media solutions provider long before it was fashionable or even advisable,” he continues. “When some pundits were recommending that printers stick to their core competencies, we were already gambling on our instincts and using primary market research, which told us that, to prosper or even survive, we needed to skate to where the puck would be—that is, to offer services that customers might not even realize they needed yet.”
Those broader service offerings have blossomed into several niche markets for Modern, including financial/banking, food service, healthcare, home décor and personal care/beauty products.
One peek at Modern’s sophisticated Website is proof of its integrated services. Margiotta’s image in a still photograph comes to life and starts talking to viewers in a dynamic, interactive display of Modern’s vast e-media/marketing capabilities.
Walking across the home page, Margiotta offers a virtual tour of the company’s offset and digital printing offerings, as well as its Web-to-print services (featuring Modern’s proprietary Web-based service eNCOMPASS), cross-
media, bindery and finishing, fulfillment and mailing solutions.
How Do They Do It?
Modern’s arsenal of press technology includes three six-color Komori sheetfed offset presses and a pair of Xerox digital production presses (one of which is a new iGen 4 model installed last December).
Another substantial differentiator for Modern is that it’s a unionized operation. Modern International Graphics was created in 1991 when International Printing, merged with Modern Impressions (both union shops), and the newly formed company maintained its union status, setting Modern apart from other printing operations, and also presenting an opportunity.