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Minors Printing -- Staying Ahead of the Game

September 2004
Few people could have foreseen the myriad of changes that would overtake the commercial printing industry during the three decades that followed the time Minors Printing, of Boone, NC, opened for business in 1972. Job turnarounds that had been gauged in terms of weeks are now measured in days and, in the most extreme cases, even hours. Then there's the constantly escalating pressure to control costs and increase productivity in order to remain competitive. And, finally, there's the impact new technology continues to have on everything from prepress through finishing.

Phil Minor greets Luis Campos, Vijuk bindery consultant, who stopped in to see how his commercial printing business and the 321-T saddlestitcher are doing.
Considering that the company is currently making the jump to digital printing, and recently invested in one of the most technically sophisticated collating/stitching/ trimming systems available, Phillip Minor, president of Minors Printing, would most assuredly agree that the commercial printing business is a whole new ball game.

Humble Beginnings

"We were the only commercial print shop in the area when my father Joe started the business in '72 with one employee and a single duplicating machine," says Minor, who joined the family business in 1990 after a career in the U.S. Navy. Today, the 22 people employed at Minors deliver up to $3 million worth of general commercial printing services to a variety of customers throughout a breathtakingly scenic northwest North Carolina market region that touches on parts of South Carolina, Tennessee and Virginia.

The company's production capabilities include a two-color Heidelberg and a four-color half-size Shinohara supported by full computer-to-plate capabilities, a well-equipped bindery and a bulk mail center for fulfillment.

Jan Moretz, Minor's sister and the company's vice president and co-owner, points to a reputation for exceptional customer service as the prime reason for the organization's steady growth over the past 30 years. However, while a highly personalized approach to customers' needs continues to be critical, she can't help but acknowledge the role technology and the ability to respond to changing markets will play in the company's future.

"It's definitely a digital world, and we see definite advantages to putting this technology to work for us," states Moretz. "Excellent service helps us keep the customers we've had for years, but it's new technology that will open doors to new business and new markets."
 

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