Milestone Video Ad Bound for Print

NEW YORK—Video may have killed the radio star, but apparently it doesn’t have any problem buddying up next to print. CBS is inserting a paper thin interactive video player into the Sept. 18 issue of Entertainment Weekly—which previews the 2009-10 television season—mailed to Los Angeles and New York subscribers. CBS is teaming with PepsiCo to tout both the Pepsi Max diet cola for men and the network’s Monday night comedies. Borrowing from the musical greeting card concept, a 2˝ screen on the ad starts playing automatically as the page flips open.

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