Michael Vivio Named President of Cox Target Media and Valpak
LARGO, FL—Dec. 6, 2010—Michael Vivio, most recently publisher at the Austin American-Statesman and CEO of the Statesman Co., has been named as President of Cox Target Media/Valpak effective in early January. Vivio succeeds Greg Bicket, who is retiring at the end of 2010.
Vivio’s appointment is said to be part of Cox Media Group maximizing the expertise and talents of its industry-leading media professionals across its portfolio of radio, television, newspaper and direct marketing businesses.
“Michael is an innovative leader with an excellent track record in media sales, marketing and digital business,” said Doug Franklin, Executive Vice President of Cox Media Group. “His people-centric management style will benefit our Valpak franchisees and Cox Target Media (CTM) employees. He also will be a great champion of the mailbox, our business clients and developing a complimentary digital portfolio to grow the Valpak brand and CTM businesses.”
In his new role, Vivio will build on the success Bicket and the Valpak leadership team have started to advance the company’s vision, mission and objectives and to promote revenue, profitability and growth. Additionally, he will continue to look for new opportunities to innovate and build new business so Valpak continues its leadership position in connecting advertisers with existing and new customers.
During his time at the Statesman, the organization launched two successful community newspapers, a website called hookem.com, and recently purchased InFactDaily, an online newsletter offering in-depth coverage of City Hall. This spring the newspaper was named Best Metro Newspaper by the Texas Associated Press Managing Editors and Statesman.com was named Best Metro Online Newspaper by the same organization. Vivio, a native of Dayton, Ohio, is also a graduate of Ohio State University where he earned a Bachelor of Science degree.
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, a subsidiary of Atlanta-based Cox Media Group. With approximately 180 franchises throughout the United States and Canada, The Blue Envelope delivers savings and value to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions with www.Valpak.com, an online site for local savings, which has nearly 40 million offer views each month, as well as mobile phones, including apps for iPhone, iPod touch, Android, Palm Pre and Blackberry platforms. For more information, please contact 1-800-676-6878.