MFSA Members Approve Name Change to Assn. of Marketing Service Providers
ALEXANDRIA, VA—July 9, 2012—The Mailing & Fulfillment Service Assn. (MFSA), the national trade association for the mailing and fulfillment industry with more than 480 members, announced during its Annual Conference held in Asheville, NC, that the member companies attending this year’s conference represented a quorum and voted favorably to changing the official name of the association to the Assn. of Marketing Service Providers.
CEO and President Ken Garner stated, “It is important to understand that this rebranding does not mean the association is abandoning its core membership. This strategy is ‘additive not subtractive.’ The association will continue to provide the core products and services that characterize MFSA’s current value proposition. We intend to add educational content and new products and services that will enable our members to become marketing service providers.”
Chairman of the Board Mike Kellogg added, “I am very excited because a lot of work went into the process of changing the name and to have it almost universally accepted is gratifying. Our association has a very long history. My company, Century Direct, has been a member for more than 80 years. Commercial Letter in St Louis has been a member for more than 90 years. This pedigree will not go away simply because a name has changed.”
Garner added, “We had some bylaw and articles of incorporation voting thresholds that had to be satisfied. We easily cleared those hurdles with the overwhelming majority of voting members approving the proposed name change. The new name will be…the Assn. of Marketing Service Providers. It will become official the first of next year.”
MFSA is the national trade association for the mailing and fulfillment services industry. For more than 91 years MFSA has been working to improve the business environment for mailing and fulfillment companies and to provide learning and professional development of the managers of these companies.