Metzgers Printing + Mailing — Knowledge Is Power

Joe and Tom Metzger pose in the Metzgers Education Center.

Sue Wollmer queues files on Metzgers’ new Xerox iGen4 digital press with in-line Duplo stitcher.

Dustin Kitchen runs a six-color Mitsubishi Diamond 3000S press at Metzgers Printing + Mailing.

Members of the Metzgers MomSquad assemble three-ring binders for a national healthcare client. The group is shown here with Jackie Link and Cathy Dunn, sitting foreground from the left.

Tom Fisher quarterbacks a Buskro ink-jet addressing system at Metzgers Printing + Mailing

Kenny Poulin monitors work coming off a six-pocket Muller Martini stitcher/trimmer at Metzgers Printing + Mailing.

Gut Reaction

“The decision-making process is based on customer needs, industry trends and a whole lot of gut reaction to all of these facts,” he adds. “The constant passion to sell more services and then produce everything in-house is what helps drive decisions to buy offset presses, digital presses, UV coaters, folder/gluers, as well as software solutions such as Pageflex for variable printing and online storefronts.

“Nothing leaves the building,” Metzger reinforces. “If we manage the entire production process better, we can deliver faster than any of our competitors.”

Despite defining the trends in the graphic arts industry, Metzgers Printing + Mailing is difficult to define. The company offers a full range of commercial and digital products, including postcards, pocket folders, reply cards and self-mailers, CD holders, three-ring binders, saddle-stitched brochures and books. Variable printed cards, brochures and e-brochures are also on the Metzgers menu, along with large direct marketing mailings, including complete lead generation and tracking services.

Metzgers’ bindery services roster includes folding, stitching, diecutting and folding/gluing. Fulfillment and kitting are handled by a special group of people (more on them later), and Metzgers has aggressively pursued online services for Web-to-print and storefront applications.

Its mailing/fulfillment division entails intelligent inserting and polybagging, while the digital department offers up variable data printing, e-brochures, personalized URLs, e-grams and eAd services to assist clients with their marketing services and cross-media campaigns. These offerings provide for captive audiences in the healthcare, higher education, philanthropic/fundraising and home building/remodeling market segments.

The Metzger brothers have enjoyed a fascinating journey through the worlds of digital printing, from a Canon CLC 500 with a Fiery 1.0 RIP, to the Xerox DocuColor 2045 and 8000, and now a Xerox iGen4 digital production press.

They were drawn to iGen4 press enhancements that include, among others, an auto density control system to reduce streaking, auto carrier dispense for smoother tints, an in-line spectrophotometer for better color consistency from job to job, Pantone color matching capabilities and more uptime.

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