Merritt’s Cross-Media Solution Lifts IRBsearch’s Direct Marketing Success

Knowing exactly how and what time of day a recipient responded to the campaign’s call to action provided insight into the behavior of their client demographic. Laura O’Kane, marketing communications director for IRBsearch believes that allowing recipients to respond to the campaign’s call to action at any time of day positively impacted this campaign’s success.

“Most of our customers are small- to medium-business owners. As professional investigators they spend most days in the field doing surveillance or meeting with clients,” explains O’Kane. She adds that, “By giving them the opportunity to take advantage of the offer online rather than having to call IRBsearch during business hours, they were able to respond when it was convenient to them—which in many cases was in the evening or over the weekend.”

About IRBsearch LLC
IRBsearch (www.irbsearch.com) is the nation’s premier provider of online risk management services for professional investigators, process servers, bail bondsmen, and judgment recovery and repossession agents. IRBsearch® offers the best information for locating people, businesses, and their assets.

About Joseph Merritt & Co.
Joseph Merritt & Co. (www.merrittgraphics.com) is a communication and creative content delivery partner that provides integrated communication solutions through new and traditional media. It offers the latest in personalized marketing and digital media communications solutions, mailing and fulfillment services. A nationally recognized leader in cross-media marketing solutions, it also provides Web-to-Print, Variable Data Printing, and 1:1 marketing technologies for a global client base ranging from small, non-profit organizations to large Fortune 500 companies. Learn more about Merritt’s Cross Media Marketing Solutions at http://bit.ly/MGcrossmedia.

Source: company release.

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