IPA, IDEAlliance Decide to Join Forces
ALEXANDRIA, VA—The boards of directors for IPA and IDEAlliance have announced a merger of the two associations, combining their memberships and resources into one organization serving the needs of the advertising, media, print and publishing industries. The synergies and strengths of the combined organization will support members’ effective adoption of cross-media workflows, emerging technologies and best business practices.
Following final approval from a majority of the IPA membership in early March 2010, the new organization will provide for the coordinated development of standardized technical and business specifications and guidelines, new certification programs, broad new educational offerings and enhanced online peer support networks. The combined organization will serve professionals from every facet of the media supply chain, including brand owners, agencies, publishers, printers, materials suppliers, technology suppliers and premedia service providers.
If approved by the full IPA membership, IDEAlliance and IPA programs, events and services will be evaluated, reorganized and staffed to provide the most value to the combined members. New program offerings will also be launched based on expertise now applied from across the two organizations’ staffs and memberships.