Mercury Print Installs First HP Indigo W7200 Digital Press in North America

“The HP Indigo W7200’s quality, speed and efficiencies are transforming the current limitations and scope of digital printing,” said Christian Schamberger, vice president, Operations, Mercury Print Productions. “In a time when customers are changing the way that they look at inventory as to not tie up their cash flow, the press offers us the ability to provide cost-effective, high-quality products when they are needed at a price point that makes sense.”

Streamlined workflow with the HP SmartStream Production Pro Print Server

Mercury’s new technology installation also includes HP’s newest print server technology, HP SmartStream Production Pro Print Server version 3.5, which offers improved redundancy in raster image processing (RIPing) for more reliable throughput and faster job processing.(2) The new server also offers powerful PDF transparency processing and enhanced connectivity to the Job Definition Format,(2) while enabling press compatibility with HP IndiChrome Plus seven-color process printing.

For graphic arts firms looking to leverage HP Indigo offset-quality color to enter the fast-growing transpromotional printing market, the new server also enables HP Indigo W7200 Digital Press compatibility with the Advanced Function Presentation data stream format used in transactional/transpromotional high-volume output.

HP is showcasing the new HP Indigo W7200 Digital Press and HP SmartStream Production Pro Print Server version 3.5 at an open house event held today at the Mercury Print Production Book Division facility in Rochester, N.Y. The new solutions will be available worldwide next month and featured in HP’s booth No. 1229 at the PRINT 09 trade show at McCormick Place in Chicago, Sept. 11-16.

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