Mercury Chooses Kodak Prosper 5000XL Press to Expand Its Book Division
ROCHESTER, NY—May 10, 2011—Mercury Print Productions, a leader in digital book printing for publishers in the education market, has begun installation of a Kodak Prosper 5000XL Press. The company will use the inkjet press to boost its ability to produce short-run and on-demand books in color, meeting publishers’ needs in the education/textbook market.
With the faster time to market, offset print quality and automated inventory replenishment the press affords, Mercury plans to increase its already significant business from the largest textbook publishers, including McGraw Hill Education, Pearson, Houghton Mifflin Harcourt, and others.
“The trends that we’re seeing include a mandate from publishers to reduce their inventories, incorporate more customization, and reduce the price point of textbooks,” said Christian Schamberger, Mercury vice president of operations. “With the Prosper 5000XL press, we can provide our customers the product they need at the quantities they need, when they need it.”
Mercury opened its book publishing division four years ago, when publishers began to turn to digital printing for its short turnaround times and on-demand capabilities.
“We have a large fleet of digital presses now, but the introduction of the Prosper Press will far out produce our current equipment,” said Schamberger. “We really view the Prosper 5000XL press as transformational to the industry, which is why we chose it over other options on the market. The tremendous volume it can print in a month, along with the reduced price point per page will allow us to grow our business here in the United States. This press will allow us to compete effectively with printers in China, where many publishers are sending their printing now. We can drive down the cost to keep the business here.”
“As book publishers choose shorter run lengths and customization while maintaining their standards for high-quality printing, the Prosper 5000XL Press reinforces Mercury as one of the strongest printers in the industry,” added Vince Ferraro, vice president of global marketing, Digital Printing Solutions, Kodak. “In a time when customers are changing the way that they look at inventory, the new generation of digital presses provides cost-effective, high-quality books when they are needed, at a price point that makes sense.”