MCS Releases Direct Mail Industry Survey Results
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GAITHERSBURG, MD—March 7, 2012—MCS Inc., a leader in industrial inkjet technology, camera systems and digital production solutions, has released its 2012 industry survey, which is now available for public download from the MCS website.
The February 2012 survey was emailed to more than 5,000 contacts profiled as direct-mail providers in the MCS CRM system. More than 200 respondents provided answers to seven questions on topics such as profitability of different mail departments, and concerns and opportunities seen in the industry. This survey was a follow-up to the survey conducted by MCS in 2007.
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