Mailer with Fun Sliding Sleeve: 60-Second Fold of the Week (Video)
Interaction is a really powerful strategy for mail, and this week's selection is a great example. From Information Packaging in Toronto, for client Woodruff Sweitzer, this mailer starts with a snap-off end that, when removed, releases a sliding sleeve that moves images and reveals new messages.
A large interior spread offers lots of space for additional content. It's surprising, fun and finished entirely by machine! Useful pricing information is provided, too, for those who like to know the numbers. Engaging mail!
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
