Marshall Goldsmith Headlines NAPL 2008 Top Management Conference
February 2008
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PARAMUS, NJ—February 6, 2008—NAPL’s Top Management Conference (TMC) has moved back to the East Coast and will be held at the Ritz-Carlton, Grand Lakes, Fla., March 9-12, 2008. The event is designed to provide insightful leadership tips to industry executives in a warm, casual environment conducive to networking and reflecting on the year ahead. Great business leaders have always advocated the value of taking time to get away from the business in order to strategically plan for the business with a clear head, and TMC has been designed to help printing industry leaders do just that.
“TMC has always been a great getaway to recharge and take a look at what my company is doing and compare it to others in the industry,” said Rick Schildgen, CL Graphics, Inc., Crystal Lake, IL.
The conference headlines with a keynote address by Marshall Goldsmith, noted author and one of the most influential experts on leadership in the country, according to Business Week magazine. His best-selling book, “What Got You Here Won’t Get You There: How Successful People Become Even More Successful” highlights how traits that help a manager rise to a company leader may not serve well for taking the company to its next steps or successfully into the future. Complementary autographed copies of Goldsmith’s book are being given to TMC attendees, courtesy of Kodak Inc.
“The world changes constantly, and yesterday’s competitive advantage isn’t necessarily going to be tomorrow’s,” Goldsmith states. In response, sessions throughout TMC will look at how printing executives can best position their companies to navigate the economic waters in the near and longer-term future.
TMC opens with a look at the state of the industry from NAPL Chief Economist Andrew Paparozzi, featuring the latest findings from the soon-to-be-released 2008 State of the Industry Update and focusing on how to come out of an economic slowdown stronger than you were going into it.
The industry overview is followed by How to Create Value in Print, with James Mikol of Leo Burnett. Burnett provides the customer’s point of view in terms of expectations and shows how print continues to be part of today’s media buys, and can grow rather than shrink if presented correctly as part of an integrated media campaign.
These stage-setting presentations are followed by in-depth breakout sessions on everything from Measuring Your Company Against the Competition to New Applications for VDP; other sessions include How to Sell to a CMO (Chief Marketing Officer), Managing Your Sales Team and Hidden Factors in P&L Statements. Each is dedicated to providing practical information and new insights on keeping a company strong, setting a foundation for growth and recognizing hidden warning signs of potential trouble.
“TMC has always been a great getaway to recharge and take a look at what my company is doing and compare it to others in the industry,” said Rick Schildgen, CL Graphics, Inc., Crystal Lake, IL.
The conference headlines with a keynote address by Marshall Goldsmith, noted author and one of the most influential experts on leadership in the country, according to Business Week magazine. His best-selling book, “What Got You Here Won’t Get You There: How Successful People Become Even More Successful” highlights how traits that help a manager rise to a company leader may not serve well for taking the company to its next steps or successfully into the future. Complementary autographed copies of Goldsmith’s book are being given to TMC attendees, courtesy of Kodak Inc.
“The world changes constantly, and yesterday’s competitive advantage isn’t necessarily going to be tomorrow’s,” Goldsmith states. In response, sessions throughout TMC will look at how printing executives can best position their companies to navigate the economic waters in the near and longer-term future.
TMC opens with a look at the state of the industry from NAPL Chief Economist Andrew Paparozzi, featuring the latest findings from the soon-to-be-released 2008 State of the Industry Update and focusing on how to come out of an economic slowdown stronger than you were going into it.
The industry overview is followed by How to Create Value in Print, with James Mikol of Leo Burnett. Burnett provides the customer’s point of view in terms of expectations and shows how print continues to be part of today’s media buys, and can grow rather than shrink if presented correctly as part of an integrated media campaign.
These stage-setting presentations are followed by in-depth breakout sessions on everything from Measuring Your Company Against the Competition to New Applications for VDP; other sessions include How to Sell to a CMO (Chief Marketing Officer), Managing Your Sales Team and Hidden Factors in P&L Statements. Each is dedicated to providing practical information and new insights on keeping a company strong, setting a foundation for growth and recognizing hidden warning signs of potential trouble.
Companies Mentioned:
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