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Marshall & Bruce Printing Adds Small-Format Capabilities with KBA Genius Press

December 5, 2011
NASHVILLE, TN—Dec. 5, 2011—KBA North America announces that Marshall & Bruce Printing, a specialist in general commercial printing and packaging and fulfillment services, has added a KBA Genius 52 20˝ press alongside its existing KBA Rapida 105 41˝ seven-color press. The firm is running many new applications with the press.
 
“We were quite impressed with the Genius’ ability to print excellent quality on an extremely wide variety of substrates across a broad caliper spectrum,” says Chip Smith, president of Marshall & Bruce. “We use the Genius in conjunction with our KBA Rapida 105 press where both will be required to run high-end commercial, point-of-purchase, and packaging work on a variety of substrates. We also plan to print projects for the gift card and horticultural markets on the Genius.”
 
The installation of the KBA Genius will mark the smallest press ever installed at Marshall & Bruce. The firm had operated a 20 x 28-inch one-color press many years ago but the 14 x 20-inch Genius will be the first in this size format.
 
“Our decision to purchase the Genius included the need to move smaller work off of our KBA Rapida 105 and have the ability to print on different substrates,” says Smith. “The Genius will allow us to produce shorter run projects more efficiently and permit us to keep jobs in-house rather than send out to a digital print partner. Its ease-of-use, color fidelity, and very fast makereadies were all key elements in our decision to purchase the Genius. The Genius will help us to be more efficient and thus bring even more value to our demanding clients.”

The Genius 52 UV is the world’s first waterless UV sheetfed offset press. The press’ maximum sheet size is 14-3/16  x 20˝ and it can operate at 8,000 sph. The unique press features keyless inking, waterless technology, extended delivery, and integrated dryers. It is designed to print on a variety of paper and board from 80lb to 32pt, and plastics, including lenticular surfaces, PVC, styrene, polyethylene, static cling vinyl, low tack vinyl, and others. It features an automatic plate-changing device that guarantees short setup times, reliable reproducibility, and brilliant offset quality.

The Genius 52 control console features a touchscreen display that can slide from one end of the press to the other for easy press operator access. The press prints in five colors with UV curing inks that rapidly and completely harden through an efficient integrated drying system, which allows further processing, such as laminating or punching, immediately afterward.
 

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