Marshaling the Resources for a Social Media Engagement Program
The following is an excerpt from the just released, in-depth report “Social Media Success: Best practices for creating, implementing and managing social media marketing strategies, plus 7 multidisciplinary case studies” from DirectMarketingIQ.
What sort of resources do you need to run your social media program? The answer greatly depends on your first decision—to hire or outsource. If you chose the former, you will need to hire one or more people to build and manage the social media communities on a daily or even an hourly basis. The size of your department depends on the size of your brand, the level of discussion that is already taking place in the social mediasphere (it’s very likely that even if your business is not yet engaged in social media, at least many of your clients and prospects are, and they are already talking about your brand) and your organization’s commitment to speaking directly with your target audience.