Cross-Media Marketing Solutions for the Dealer Channel
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One such example comes from Polaris, a leading maker of snowmobiles, all-terrain vehicles and motorcycles. In order to drive traffic to stores and increase sales Polaris developed a three-touch customer loyalty program that dealers in the U.S. and Canada could access via the Internet. Each new customer receives three mailings at key points in the first year of the relationship—shortly after the initial sale, on the anniversary of the sale, and during the December holiday season.
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