Cross-Media Marketing Solutions for the Dealer Channel
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Manufacturers who distribute their products through a dealer network face numerous marketing challenges that can be addressed with an online marketing resource center powered by digital print. These challenges include:
- Customizing collateral for local dealer needs.
- Maintaining brand control and ensuring professional quality.
- Reducing time to market for new collateral.
- Growing sales by increasing touchpoints between dealers and customers.
- Reducing costs.
- Ensuring information is up-to-date and accurate.
PODi recently completed an analysis of how online marketing resource centers can drive results for manufacturers. The study—“Marketing Solutions for the Dealer Channel”—illustrates the benefits of these solutions with examples from its extensive case study database.
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