Marketer Optimism Rises to Highest Level in Two Years - CMO Survey
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DURHAM, NC—Feb. 15, 2011—Top marketing executives at U.S. firms are more optimistic about the U.S. economy and their own companies, with company performance indicators—such as revenue, profits and new jobs—climbing across the board.
These encouraging results come from the CMO Survey, a nationwide poll of chief marketing officers (CMOs) conducted twice annually by Duke University’s Fuqua School of Business and the American Marketing Association since 2008. The most recent CMO Survey queried 3,778 top marketing executives at Fortune 100, Forbes Top 200 and CMO Club companies from Jan. 11-28.
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