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OK, so I haven't really reduced to laconic simplicity the advice I have for printing executives. Read on; it gets more complex if you stay with me through the following paragraphs. But it's fun to have gotten the idea down to one word.
What is Segmentation?
Your capabilities, products and services have certain commonalties. They are defined by the equipment you run, the kinds of products you produce and how you work with customers. Executives working in production-oriented industries know this so clearly that it hardly seems worth discussing. They have a short-hand that allows them to quickly describe their companies. Just eavesdrop when printers meet at GRAPH EXPO or a similar trade show.
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